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What are 'integrated media'?

Integrated Media

For many freelance jobs, "integrated media" just means "we want a Web site and some print stuff to go with it." A skillful designer and a creative marketing team can go far beyond this in terms of getting the client's message and themes across to an audience. Some ideas to get you started:

Designing templates for client blogs.
Designing and executing attention-getting videos and posting them to Web sites such as YouTube.
Designing online games that convey a client's message while focusing on keeping the audience engaged and amused.

A successful integrated media campaign incorporates elements of audience research and public relations strategies along with traditional advertising and promotion.

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