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What are some of the skills needed to be a production artist?

Production Artists: Skills Needed

When you're looking for freelance artist jobs it can be difficult to know whether you should specialize in web or print. Production artists are needed in both venues, and the skills needed often overlap. Knowing how to operate certain programs can help you be more marketable, whether you choose to do freelance work or look for employment at a corporation. To be competitive with others in the field, it helps to have a working knowledge of the following:

Computer programs. Examples of some of the programs that production artists should be able to use include: Photoshop, InDesign, Dreamweaver, HTML and Illustrator.
Computer graphics and animation.
Logo design.
Branding.
Color theories.
Typography.

These are just some areas in which it can be a good idea to have experience. College coursework and getting a degree are also desirable. Many production assistants have studied in areas such as advertising design, graphic design or advertising communications.

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