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Hiring a freelance graphic designer to develop a few simple banner ads may be the simplest (and sometimes most cost-effective) way to promote your business online. Banner ads are the blocks of advertising copy and graphics you encounter on certain websites throughout the Internet. Unlike pop-up ads, banner ads can be effective without being intrusive. A graphic designer will have the skills to develop an eye-catching ad for your company using graphics and text treatment that will adequately promote your business. Because the jobs are smaller, many freelancers will be able to provide the service at a lesser cost than large design jobs.