The Job of an Art Director

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Art & Creative Directors and other Freelance Design topics.

What does an Art Director do?

The Job of an Art Director

In the world of advertising, the art director is the person responsible for the graphic design and creative positioning of an advertisement or campaign. This person is in charge of the ad agency's production department. Not only does the art director need to be savvy about technical aspects of putting together a campaign, he or she also has to stay on top of the latest trends in advertising to make sure the agency maintains an edge over the competition.

A good art director must have excellent managerial skills, as he or she often works with large teams of artists, photographers, writers and Web designers on any given project.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Freelance Design Tip Site? Request a Tip Now!


Guru Spotlight
Candi Wingate