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If you are considering hiring a freelance Web designer, be sure to see as many functional samples of his or her work as you can. That is, anyone you hire should have at least one properly functioning Web site up and running on the Internet. This way, you will be able to assess whether or not the potential hire can build a Web site from scratch that is a unified work of art.
Be on the lookout for designers who can combine content, navigational structure, and appearance into a powerful integrated experience. When you find a designer who can do this for others, you can be fairly certain that he or she will be able to do it for you!