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Many business owners underestimate the power of copy on their Web sites. While clever animation and other visual tactics may add pizzazz to your site, it is strong copy that acutally sells your product or service.
Invest in a good Web copy editor who can weed through unnecessary language that clutters up your site. Streamlining your message is the best way to increase traffic to your site and improve your business. It's the Web copy editor's job to do just that.