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How important are headlines in the copy editing business?

The Crowning Touch of Headlines

A quick way to check the skill level of a potential copy editor is to view the headlines in his or her portfolio. Believe it or not, writing effective headlines is a cornerstone of the copy editor profession. That is because a copy editor must sum up an entire piece in a few short words, all with a conscious effort to "sell" it to a reader.

So be sure to hire a copy editor who has experience in the fine art of headline writing.

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