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It's almost inevitable that all graphic arts jobs involve designing a logo at some point or another. Here's a tip: design in black and white!
To help stay focused on typeface as well as shape and size, design in black and white, not color. Later on, as the design is finalized, you can transfer your design to color. There is another reason to do this as well. Your logo needs to be legible and clear in black and white if it is ever photocopied or faxed.
|Jennifer Mathes, Ph.D.|