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When hiring a freelance graphic artist, evaluate his or her computer skills along with print knowledge. Talent in digital production is important. The ability to translate an editor's notes into art is important as well.
Knowledge of software such as Adobe Photoshop, Adobe Illustrator and QuarkXPress are basics. However, the person you hire should be up on the printing process as well. Today, a number of graphic designers have not bothered to gather an understanding of it. This could reflect badly on your business.