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When working with a graphic artist, whether a freelance production artist or a branding professional, be sure to clarify his or her duties. Remember, there can be a disconnection between a creative mind and a business mind!
Company managers should adequately relay the needs of the client or project. Project managers can then oversee the scheduling and distribution of materials for review. By setting up an organized structure early on and clarifying needs, your graphic artist is free to do what he or she does best — be creative.