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As a freelancer, staying current or fresh in your field means reading everything you can get your hands on. Read magazine, newspaper, trade and Web publications. Think about how each made you feel as a writer. Did the writer connect with you? Look at the visuals. Did the graphic designer hit his or her mark? Is the design original? Catchy? Did the producer of that web site keep information orderly, yet interesting? Think about the choices behind all that you see and read. This will help you to think about how your own work will be interpreted by others.