What Does a Brand Manager Do?

If you have marketing experience, strong people skills and a flair for the big picture, you may have what it takes to be a brand manager. In this role -- which may be freelance, contract or full-time -- you "own" a product's branding, analyzing market and competitor data, devising brand strategies, and working with other departments within the company to communicate and implement those strategies. Brand managers may also be called "product managers." As full-time employees they can be quite highly paid, but some companies prefer to bring in this sort of talent only when a brand needs a great deal of work, or when they are launching a new product. That's where brand management can become a part of a freelance marketing career.