Your Copywriting Portfolio

• Your portfolio should work like a good piece of copywriting. Your product is your own skills and what they can do for a client. Your target market is people who have copywriting jobs to offer -- agencies, publishers, marketing people.
• Keep it short and effective -- no more than 10 or 12 printed pages, with no more than two examples per page.
• Make it available for browsing on your Web site, or for downloading and printing as a PDF.
• Whenever possible, use real ads you've written instead of fake or spec pieces.
• When choosing your best work, lean toward more mainstream pieces -- unless you're targeting a specific industry and want to demonstrate expertise within their niche.
• Demonstrate that you can integrate great writing with visual elements.
• Show that you're capable of thinking on larger scales, with examples from campaigns instead of just single pieces.
• Demonstrate an ability to write for a variety of target markets, with strong appeals to each.