Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Freelance Design Jobs and other Freelance Design topics.
You've probably already done a lot of logos in your work as a designer. They're one of the most common graphic design jobs -- which doesn't mean they're simple.
Besides being easy to read in both color and black-and-white, a good logo should be readable, immediately convey both the name and the image of the business, and not be easily confused with other companies in the same market or the same industry.
All this means a "simple" logo takes a great deal of thought! The end result may be a simple text treatment, but a good designer will take the time to find out a great deal about the client's goals and market before deciding on that treatment.