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What are three questions I need to answer before designing an ad?
Advertising is an art and a science, and much could be written about how to design a good ad. Here are some questions to ask before you get started:
- What is my product? This may not be as easy as it looks. You may get an assignment to promote a TV station's Friday-night lineup, only to discover that the client really wanted to promote the 8 p.m. show. Ask good questions.
- What is my market? Ask the client for as much information as you can get about who their current customers are, who they're targeting, and what they know about those customer groups.
- What is my medium? A Los Angeles graphic design freelancer may wind up doing more television work, while freelance projects in other markets may tend more toward print.
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