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Almost any crowd of people will include someone who sighs and says, "I really ought to get a Web site" or "I really need to update my site." Web job boards are full of people looking for freelancers to design sites or parts of sites.
If you're just starting a freelance Web design career, it may be worth your time to try to sell some of these prospects on the value of paying a professional. Once you're established, though, it may be a better use of your time to use an agency or design shop to hook you up with Web design jobs, or at least establish a system for qualifying prospects so that you don't spend time selling people who won't buy.