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Are you hoping to become a freelance copywriter? If so, it helps to have some experience with Search Engine Optimization (or SEO, as it's commonly known). In the past, copywriting was primarily done for print publications and advertising copy, but with the increasing popularity of the web, this has changed. Now, copywriters also work with digital material, such as website copy and blogs.
The principles involved in writing copy for the web are not the same as those that govern print. For example, web copy tends to be broken up into smaller paragraphs. It's also more likely to utilize formatting such as bullet points and numbered lists. This is because of the way people skim copy on the web. Search engine optimized copy also makes use of specific keywords in order to achieve higher rankings on search engine results pages.
If you're a copywriter who wants to stay current, learn more about SEO if you aren't already familiar with it. Expanding your range of services is more likely to get you work in the long run. Since so much information has moved to the web, adding this type of skill set to your arsenal is a good idea.