Logos As A Specialty

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How can I get into freelance logo design?

Logos As A Specialty

If you're looking for freelance graphic work, one exciting area that you can focus on is logo creation. This specialized field requires a good ear as well as a good eye. Successful graphic designers know how to listen to a client to find out what they are looking for—and then deliver something amazing that exceeds expectations.

Many designers think that for a logo to be great it has to be complex, but many of the best are very simple. The logo needs to communicate with the viewer, and the graphic designer's job is to marry that concept with the direction the company wants to go with the look. This can be more difficult than people think. Truth is—it takes a lot of practice.

The good news is that the more logos you do, the more information and experience you will have. You may want to create logos for charities as a way of practicing. Once you have a portfolio together of sample logos, it will be far easier to sell your work as a freelance designer.

   

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