Question:

What is the role of emotions in branding?

Las emociones y la marca

¿Por qué comprar determinados productos? Precio desempeña un papel, al igual que los canales de distribución (no comprar lo que no vemos o conocer), pero las emociones juegan un papel importante en muchas de las decisiones de compra que tomamos cada día.

Nuestra mente las emociones proceso más rápido de lo que hacen conexiones lógicas. En un viaje típico del supermercado, hacemos cientos de decisiones de compra sin siquiera pensar en ellas, a menudo reaccionan únicamente con la mente emocional.

Los gerentes de marca Good saber qué emociones unidad de los clientes objetivo de sus productos, y cómo apelar a las emociones. También presta atención a las mareas cambiantes de la opinión pública, y cómo esos efectos el maquillaje emocional de su público objetivo.

Branding emocional abarca todo, desde el diseño del producto - la creación de una cámara digital que

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