Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Art & Creative Directors and other Freelance Design topics.
If you're a good designer who's picked up some knowledge of advertising and marketing, and want to ramp your freelance career up a notch, consider seeking positions as an art director.
You'll need to know the nitty-gritty, such as how to meet technical requirements and work with vendors, as well as the big picture, including understanding the agency and client strategy. You'll need to be able to dream up stunning visual ideas and present them to non-designers in language they'll understand.
Guru Spotlight |
Christina Chan |