Marketing: Specialize and Conquer

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How can I get ahead in as a freelance marketer?

Marketing: Specialize and Conquer

If you're in the marketing field, you already know how competitive it is. But do you know what to concentrate on so that you can get ahead? If you're thinking about doing any freelance marketing, you need to find something that will help you edge out the competition. One way to do this is to specialize in a field that's in demand. Things such as product development, research, and digital strategy are all areas that give the savvy marketing professional a chance to get ahead. Here are a few ideas:

  • Product development is closely tied to brand management, an arena that marketers can focus on almost exclusively. If you decide to go this route, you may wind up consulting with various companies as they develop and launch new products.
  • Research is another area where marketers can get a foothold. If you have a knack for numbers, this may be a good spot to concentrate on.
  • Digital strategy is all about how to position things on the web. Marketing professionals with good Internet skills might find this a good match.



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