Freelance Design Frequently Asked Questions

What does it take to be a great freelance graphic designer?

What are the skill levels of beginning graphic designers?

What are some typical freelance graphic design jobs?

What is the artistic talent of a successful graphic designer?

How do I know what talents good freelance graphic designers should have?

What computer programs should a graphic designer know?

What should I be wary of when hiring a graphic designer?

How can I promote my business online?

What is print media design?

How can I increase my freelance print design work?

Should I use a placement agency to fill my print design needs?

What is an important aspect of good print design?

How can I take care of my print design clients' needs?

Is direct mail advertising obsolete?

How can I be a web developer?

What kind of software should I know to be a good web site developer?

How can I build my web development portfolio?

Should I have my website custom developed?

What is a challenge facing web developers today?

Where can I find other web developers?

How much does a web developer charge?

Will a web developer manage my website once its up?

What does an Art Director do?

Is there a community of art directors out there?

What is the difference between an Art Director and a Creative Director?

Can I afford an advertising team?

What should I put in a job description if I want to hire an advertising art director?

Where else can an art director work besides advertising?

What are the skills of a freelance creative director?

What else does a creative director need to know besides the technical aspects of a project?

What is the job description for a creative director?

What should I look for in an entry-level creative art director?

How can I get regular work as a freelance illustrator?

What should a freelance illustrator's home office have?

How can I jump-start my freelance illustration career?

How important is it to hire a graphic illustrator for my advertisements?

Will I need a storyboard artist for my commercial ad?

Are there artists who specialize in scientific drawings?

How can I protect my online illustration portfolio?

Are there other names for web designers?

How much should I get paid as a web designer?

Do web designers have to know HTML?

How can I be a better web designer?

How do I know if a web designer is right for my company?

What else can a web designer help me to do?

Can I do anything to assist the freelance web designer I am hiring?

Who owns the copyright to my website?

How well do copy editors need to know the language?

How much copy should be in an ad?

How can I improve my skills as a copy editor?

How important is meeting a deadline as a freelance copy editor?

Should I hire a web copy editor for my site?

What is the difference between a copy writer and a copy editor?

How important are headlines in the copy editing business?

What if I have a lot of copy to be edited but cannot afford two copy editors?

Do I need to update my website content?

What is the ACES?

What does a proofreader do?

What tools to proofreaders use?

How can I become a freelance proofreader?

Do I really need to hire a proofreader?

How do I keep track of my proofreading jobs?

What can I expect from a proofreader?

Which proofreading style should I use?

How should I pay my proofreader?

What do I need to know about taxes and freelance work?

When should I start a freelance career?

Where can I find freelancers?

What is the best way to build a good career as a freelance programmer?

What do I need to know about hiring a freelance designer?

Am I cut out for freelancing?

Why is it called "freelance" work?

What about health insurance for freelance workers?

How can I build my client base?

How many freelance jobs should I take at once?

What is electronic cold calling?

Can I get into freelance desktop publishing?

Will my proofreader edit as well?

How important are contracts in freelance work?

How much work should I put in my graphic arts portfolio?

Can I study graphic art in school?

How can I be a better graphic artist?

Any tips for logo design?

How do I keep my freelance graphic arts career going?

Where can I find a graphic artist?

How important are computer skills and print skills in graphic arts?

How can I make sure my graphic artist does what I need him/her to?

What else can I do with the designs my graphic artist has created?

How do I get started as a freelancer?

How can I shift from freelance to full-time?

Am I stuck working nine-to-five?

Can a job placement service help me find an employee?

Where can I find a temporary employee?

What can I do if I run out of freelance work through my regular clients?

When exactly do I have to pay my web design firm?

What can a graphic design firm do for my company?

Should I join a web design firm?

What's so important about a company logo?

What does my design style say about where I should apply for work?

Is there a book I can pick up for help with my freelance career?

How can I get more involved in my career as a graphic artist?

freelancing, ghost writing

What is the difference between a proofreader and a copywriter?

How can I get started as a freelance writer in my community?

How can I feel like I fit in as a freelancer?

What's the best way to stay fresh in my freelancing field?

How can I find a reputable freelance agency to do business with?

How can I optimize my Web illustrations?

How does a Web developer keep his or her pages looking fresh?

How do I get started as a freelancer?

What should be in my freelance portfolio?

How can I stand out from the competition?

Am I a freelancer or a contractor?

How can I create an effective electronic portfolio?

What if an employer wants something I haven't done yet?

How can I reach prospective clients in faraway places?

How much should I charge?

Should I work for free when I'm just getting started?

What is a brand manager?

What information will I gather as a brand manager?

What's the best approach to the human side of brand management?

Is there a creative side to brand management?

What is "brand disconnect"?

How do I name a product?

What can I do to make a new product launch successful?

What are some ideas for reviving a tired brand?

What is the role of emotions in branding?

What is the difference between a copy editor and a proofreader?

What are the skills I need as a copy editor?

How can I get started as a freelancer?

What should go in my freelance editing portfolio?

What is a style sheet?

How can I find organizations that might hire me?

What people skills do I need as a freelance copy editor?

What is technical editing?

What does a fact checker do?

What does a content writer do?

What do I need to know about Search Engine Optimization?

What are some first steps in understanding how copywriters work?

How can I learn more about my target audience?

What are some characteristics of great headlines?

What kind of language should I use in copywriting?

Do I need a proofreader?

Should my copy be more logical or more emotional?

What needs to be in my portfolio as a copywriter?

What skills do I need to be a creative director?

What do freelance creative directors do?

What does a freelance art director do?

How can I generate ideas for a client's project?

What do I do with the ideas generated in a brainstorming session?

How can I gain the business knowledge needed to advance as an advertising manager?

I'm not a designer. How can I judge a person's design portfolio?

What programs do I need to know as an art director?

Which is more important, design or copy?

What if I find I don't enjoy marketing my design skills?

What should I look for in an agency?

What kinds of graphic design agencies are there?

What's the best way to hire a graphic designer?

What kinds of jobs are there in graphic design?

I'm doing fine as a freelancer. Why would I want to work with an agency?

Will I have to pass a test to work at an agency?

What is it like to work for an agency?

My agency is offering training courses. Are they worth it?

What do I need to know to design a good logo?

What are some very basic principles of Web design?

What are three questions I need to answer before designing an ad?

What are the design challenges in an annual report?

What happens after I design a logo?

How can I design an effective catalog?

What do I need to know to design good packaging?

What are 'integrated media'?

What do I need to do to design good video?

What should go in my contract for freelance design work?

How can I make sure I get paid for my work?

What should a mockup accomplish?

Should I bother the client while I'm working on a job?

Should I get a partner for my graphic design business?

Should I give my work away?

How can I bring up the subject of price with a new client?

How can I decide how much to charge?

What if I need help to get a freelance job done?

What do production artists do?

What does a production artist need to know about type?

What is proofing?

What is preflighting and why do I need to know about it?

What do I need to know to do revisions?

What is a press check and how do I do it?

What is Quark and do I need to learn it?

Do I need to learn Adobe Illustrator?

Do I need to learn Photoshop?

How can I find good Web design jobs?

What if a client just wants a small, cheap site?

What graphics formats work on the Web?

What do I need to know about my audience?

What is "user experience" and what do I need to know about it?

What are some guidelines for effective Web navigation?

How can I design pages that work on any browser?

What can I do to make my sites more accessible to disabled people?

My client wants me to design ads for the Web. What works?

Should I bring a freelance designer onto my work site?

How can I be sure a distant freelancer is doing my job?

The kid next door can use Photoshop. Why should I pay a pro?

What do I need to know before I hire a freelancer?

What should be in a freelance design contract?

How often should I check in with a freelancer?

My freelancer wants a testimonial, but I don't want to give one. What can I do?

How can I prevent problems with freelance payments?

What if I want to a freelancer to fill a permanent opening?

When would I want to train a freelancer?

How can I get more involved in my career as a graphic artist?

freelancing, ghost writing

How can I get started as a freelance writer in my community?

What's the best way to stay fresh in my freelancing field?

How can I find a reputable freelance agency to do business with?





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Jennifer Mathes, Ph.D.