When it comes to Freelance Design, we've been there, done that, now serving 290 tips in 16 categories ranging from Art & Creative Directors to Working with Freelancers.
Artisan Talent Tip: When you work on Web design jobs, you are working to please not only your client, but the users of your client's site. It's helpful to know as much as you can about that audience as you begin designing a site for them. For example, who is the target market and what kind of demographic information is available about them? (For instance, a site appealing to men in their 50s will have a different look from one appealing to women in their 20s.)
If you are looking for work as a freelance production artist, networking will play a crucial role in your search. The more people you can connect with, the better your chances of finding your way into the field. These days it takes more than sending out a resume to get hired.
Since there is a good deal of competition for work in creative jobs, coming in and working your way up is a good way to get started. Production assistants are generally considered "entry-level", so this type of job can serve as a launching spot for a career in advertising or related fields. Finding work can take a while if you are just beginning your search, but connecting with a good talent agency can help you find something more easily.
Be sure to take advantage of social media as well. Sites such as Facebook and LinkedIn can be good for letting people know you are looking for work. They can also be a place to post information about your background and experience.
Artisan Talent Tip: If you're serious about a freelance Web design career, you want clients who are serious about their Web sites. Many of the prospective clients out there are people who want the cheapest possible product, and don't have a good understanding of how much a quality designer can help their sites.
If you are looking to become one of the freelance designers that work with digital images, you will need to know Photoshop inside and out. There are many different ways to dig into all of the features. Here are a few suggestions for learning more about all this great program has to offer:
Artisan Talent Tip: At the mockup stage, it's easy to add features, switch elements, and even redo the whole look of the product. These changes get a lot more difficult when you're working with the real product. A team of Chicago designers might use a standard contract that includes at least one round of alterations at the mockup stage, to emphasize to the client that now is the time to change one's mind.
If you are a freelance creative director or art director, you'll want to have a presence on the Web. Whether this is a blog, portfolio or traditional website is up to you, but there are some things to consider before you show this site to the world. Keep the following points in mind as you put things together:
Artisan Talent Tip: To protect themselves and get proper compensation for their work and skills, many designers recommend a series of milestones and payments. For instance, a partnership of New York designers might bill 30% of the final fee on completion of the prototype, 30% on completion of the first draft, and 40% after two rounds of changes. Only after the invoices are paid are the final files provided to the client.
People think of art directors as the creatives who bring concepts to life through imagery. While this is true, they must also be able to do things that are not as "right-brain" oriented. For art directors, jobs change depending on the task at hand. They often have to manage people such as layout artists, designers and copywriters, which requires attention to detail. It also means that art directors must have good communication skills. Generally speaking, the higher the art director's position, the more people she will be in charge of managing.
Many art directors will also handle meeting with clients and creating presentations for them to review as a project moves toward completion. Again, this requires organizational and people skills. A good art director can easily switch between being creative and practical, depending on what is required at any given time. Although this position isn't for everyone, those who thrive on a fast-paced environment with new challenges will do well.
Artisan Talent Tip: A good contract protects the freelance graphic artist by setting out the work to be done, the schedule of work to be delivered, and the schedule of payments to be made. A graphic designer should have a standard contract available for clients to sign, and should not do any work without a signed contract. You should also include a clause reserving the right to display a copy of the completed work as part of your portfolio.
Artisan Talent Tip: Larger organizations seek graphic designers to develop visual styles that will permeate every aspect of the company's work. Freelance graphic designers seeking New York design jobs, or jobs in other sophisticated markets, may be asked to demonstrate proficiency with corporate identity work.
Guru Spotlight |
Barbara Gibson |