When it comes to Freelance Design, we've been there, done that, now serving 290 tips in 16 categories ranging from Art & Creative Directors to Working with Freelancers.
Artisan Talent Tip: When you work on Web design jobs, you are working to please not only your client, but the users of your client's site. It's helpful to know as much as you can about that audience as you begin designing a site for them. For example, who is the target market and what kind of demographic information is available about them? (For instance, a site appealing to men in their 50s will have a different look from one appealing to women in their 20s.)
If you think that there is no such thing as freelance work for artists—think again. Illustrators are still in high demand in the publishing and advertising fields. The problem is that most artists do not have a way to get their work in front of potential clients. Having an online portfolio is one way to accomplish this and showcase your best work.
What do you need to know in order to create an online portfolio? Here are some things to keep in mind if you are thinking about how to position your presence on the web:
Artisan Talent Tip: If you're serious about a freelance Web design career, you want clients who are serious about their Web sites. Many of the prospective clients out there are people who want the cheapest possible product, and don't have a good understanding of how much a quality designer can help their sites.
If you're trying to set yourself up for freelance marketing jobs, it's a good idea to develop a core network of services that you can offer to your clients. What these are will depend in large part on your skill sets, but here are some things you may want to consider:
Artisan Talent Tip: At the mockup stage, it's easy to add features, switch elements, and even redo the whole look of the product. These changes get a lot more difficult when you're working with the real product. A team of Chicago designers might use a standard contract that includes at least one round of alterations at the mockup stage, to emphasize to the client that now is the time to change one's mind.
Are you interested in becoming a freelance creative professional? Before you make the leap into a freelance lifestyle, make sure this type of career path is a match for your skill set. Ask yourself some hard questions so you can evaluate whether you will enjoy this type of work.
Here are some things to consider:
Artisan Talent Tip: To protect themselves and get proper compensation for their work and skills, many designers recommend a series of milestones and payments. For instance, a partnership of New York designers might bill 30% of the final fee on completion of the prototype, 30% on completion of the first draft, and 40% after two rounds of changes. Only after the invoices are paid are the final files provided to the client.
If you think you would like join the ranks of freelance creative directors rather than work for a corporation, consider the advantages of this type of lifestyle. As a freelance professional, you'll have a more flexible career, and you'll be able to call your own shots. This is appealing to many people, and it's one of the main reasons that people pursue the freelance lifestyle. In addition, the variety of work can be stimulating.
Making the leap to freelance work can make some people nervous, but if you do it properly, there's no reason for alarm. Take the time to get a good resume together and then sign on with a talent agency that will help you locate good freelance positions. This can be a big help, as you won't have to conduct your search alone. Talent agencies have relationships with many companies that use freelancers on a regular basis, so they can reach out on your behalf.
Artisan Talent Tip: A good contract protects the freelance graphic artist by setting out the work to be done, the schedule of work to be delivered, and the schedule of payments to be made. A graphic designer should have a standard contract available for clients to sign, and should not do any work without a signed contract. You should also include a clause reserving the right to display a copy of the completed work as part of your portfolio.
Artisan Talent Tip: Larger organizations seek graphic designers to develop visual styles that will permeate every aspect of the company's work. Freelance graphic designers seeking New York design jobs, or jobs in other sophisticated markets, may be asked to demonstrate proficiency with corporate identity work.
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Sherril Steele-Carlin |