Print Media Design Tips

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What is print media design?

What is Print Media Design?

Print media design is a crucial component of a company's success. A company's marketing material must be original and distinctive. And a good team of freelance writers and freelance artists can make that happen. You may think that hiring a freelance marketing team is risky. But you can find some very talented professionals that will enhance your business at even less of a cost because you won't have to pay salary and benefits. Freelancers work on a contract basis per project.

From logos to direct mail advertising, print media design is a vital way to both launch a new business and retain the integrity and success of an existing business.

How can I take care of my print design clients' needs?

Print Design: The Client is King

As with any freelance job, an in-depth understanding of what your client's needs are is vital. Beyond the work order - what is specifically required of you - you should understand the client's image. If it's not entirely evident when you meet your client, use good judgment and creativity.

For example, say a client deals in small pet grooming. You may choose to use a logo with a smaller font to echo the smallness of the pets being served. However, it's important to have the good judgment not to go overboard with that small font which can so easily lose its prominence in a print design.

How can I increase my freelance print design work?

Offer Your Clients Variety

A good freelance print designer can adapt to a client's needs. However, it's a good idea to offer a variety of print ad design packages to a client. A package will keep everyone on the same page and within budget.

Print ad design packages can range from basic logo, stationery, and business card design to full-blown packages that include brochures, postcards and even print ads for magazines and newspapers.


An Exercise in Print Design

What makes up a standard catalog? Yes, there are usually many items for sale. And there are catalogs for everything from clothing to household appliances. But a closer look at the structure of these familiar catalogs is actually a great lesson in print design.

Examine a few and ask yourself: how cohesive is the page? What "treatment" does each item receive? What "pops out" and what drew me to that item? What artistic decisions were made to make that item pop? Did the item receive special attention due to its location on the page or because of a catchy graphic element? The more print design research like this that you do, the better your own work will be.

Is direct mail advertising obsolete?

Direct Mail: Don't Underestimate The Power of the Post

It may seem like an old-fashioned idea in this day and age of Internet advertising, but you may wish to consider asking a print design team to whip up a direct mail campaign for your business.

Due to the popularity of Online and multimedia advertising, many people underestimate the power of a well-orchestrated direct mail package. Yet, a good freelance team can pull together a compelling letter, insert and outer envelope that can get your business buzzing.

What is an important aspect of good print design?

Innovation In Print Design

A good print designer will have experience. But an outstanding print designer will demonstrate creativity and innovative thinking as well.

If you decide to hire a freelance designer, review his or her work and take note of projects that portray a balance of current trends and originality. If you see examples of innovation and up-to-date thinking, you can be fairly sure the freelancer will bring the same qualities to your business.

Should I use a placement agency to fill my print design needs?

Using A Placement Agency To Find Print Design Talent

Looking for quality print design services? Many businesses are turning to placement agencies to find the right print artists and designers.

Placement agencies do the hard work for you. They weed through the resumes and samples from a pool of print designers and reject the ones not up to par. Placement agencies are also skilled at linking you with the pre-screened artist who best matches your needs. This ensures that you get the highest possible quality of work.

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Carma Spence-Pothitt