Artisan Talent Tip: When you work on Web design jobs, you are working to please not only your client, but the users of your client's site. It's helpful to know as much as you can about that audience as you begin designing a site for them. For example, who is the target market and what kind of demographic information is available about them? (For instance, a site appealing to men in their 50s will have a different look from one appealing to women in their 20s.)
If you are an illustrator who is still in school, it can be a challenge to know where to look for clients. Unless you sign on with a talent agency or have established connections in the industry—where do you look for jobs? You can't just walk into a company and get hired for one of the high-paying freelance animation jobs—you'll need some experience.
Here are a few simple things that you may want to consider that can help get you started—especially if you don't have a lot of items in your portfolio:
Artisan Talent Tip: If you're serious about a freelance Web design career, you want clients who are serious about their Web sites. Many of the prospective clients out there are people who want the cheapest possible product, and don't have a good understanding of how much a quality designer can help their sites.
If you think that there is no such thing as freelance work for artists—think again. Illustrators are still in high demand in the publishing and advertising fields. The problem is that most artists do not have a way to get their work in front of potential clients. Having an online portfolio is one way to accomplish this and showcase your best work.
What do you need to know in order to create an online portfolio? Here are some things to keep in mind if you are thinking about how to position your presence on the web:
Artisan Talent Tip: At the mockup stage, it's easy to add features, switch elements, and even redo the whole look of the product. These changes get a lot more difficult when you're working with the real product. A team of Chicago designers might use a standard contract that includes at least one round of alterations at the mockup stage, to emphasize to the client that now is the time to change one's mind.
If you are going to be a freelance graphic artist, eventually you will encounter a difficult client. Having a plan in place to deal with this type of person can really help minimize aggravation and conflict. Here are some great tips for keeping things cool:
Artisan Talent Tip: To protect themselves and get proper compensation for their work and skills, many designers recommend a series of milestones and payments. For instance, a partnership of New York designers might bill 30% of the final fee on completion of the prototype, 30% on completion of the first draft, and 40% after two rounds of changes. Only after the invoices are paid are the final files provided to the client.
If you're looking for freelance graphic work, one exciting area that you can focus on is logo creation. This specialized field requires a good ear as well as a good eye. Successful graphic designers know how to listen to a client to find out what they are looking for—and then deliver something amazing that exceeds expectations.
Many designers think that for a logo to be great it has to be complex, but many of the best are very simple. The logo needs to communicate with the viewer, and the graphic designer's job is to marry that concept with the direction the company wants to go with the look. This can be more difficult than people think. Truth is—it takes a lot of practice.
The good news is that the more logos you do, the more information and experience you will have. You may want to create logos for charities as a way of practicing. Once you have a portfolio together of sample logos, it will be far easier to sell your work as a freelance designer.
Artisan Talent Tip: A good contract protects the freelance graphic artist by setting out the work to be done, the schedule of work to be delivered, and the schedule of payments to be made. A graphic designer should have a standard contract available for clients to sign, and should not do any work without a signed contract. You should also include a clause reserving the right to display a copy of the completed work as part of your portfolio.
Artisan Talent Tip: Larger organizations seek graphic designers to develop visual styles that will permeate every aspect of the company's work. Freelance graphic designers seeking New York design jobs, or jobs in other sophisticated markets, may be asked to demonstrate proficiency with corporate identity work.