Artisan Talent Tip: When you work on Web design jobs, you are working to please not only your client, but the users of your client's site. It's helpful to know as much as you can about that audience as you begin designing a site for them. For example, who is the target market and what kind of demographic information is available about them? (For instance, a site appealing to men in their 50s will have a different look from one appealing to women in their 20s.)
If you are looking for work as a freelance production artist, networking will play a crucial role in your search. The more people you can connect with, the better your chances of finding your way into the field. These days it takes more than sending out a resume to get hired.
Since there is a good deal of competition for work in creative jobs, coming in and working your way up is a good way to get started. Production assistants are generally considered "entry-level", so this type of job can serve as a launching spot for a career in advertising or related fields. Finding work can take a while if you are just beginning your search, but connecting with a good talent agency can help you find something more easily.
Be sure to take advantage of social media as well. Sites such as Facebook and LinkedIn can be good for letting people know you are looking for work. They can also be a place to post information about your background and experience.
Artisan Talent Tip: If you're serious about a freelance Web design career, you want clients who are serious about their Web sites. Many of the prospective clients out there are people who want the cheapest possible product, and don't have a good understanding of how much a quality designer can help their sites.
Moving from a corporate job into a freelance design position can be a major adjustment. Some people have no problem making the change, but others find it takes a while to structure things so that they make the most of their time and energy. Here are some great tips for a smooth transition:
Artisan Talent Tip: At the mockup stage, it's easy to add features, switch elements, and even redo the whole look of the product. These changes get a lot more difficult when you're working with the real product. A team of Chicago designers might use a standard contract that includes at least one round of alterations at the mockup stage, to emphasize to the client that now is the time to change one's mind.
Freelance copy editors need to be able to understand the tone and voice that a company uses in order to fine-tune copy. Developing an editorial eye for this can take time. As a freelancer, you'll need to be able to switch this skill over from one client to another and make sure that you can stay on track with multiple projects. If you have more than one thing going, keep a set of notes for each client to remind yourself of any important points.
As a freelancer, you may find yourself working for a company as a contractor from time to time. In this case, you won't have to multitask in the same way, but you'll need to learn the style and voice of the company so that you can edit copy to their specifications. Learning and sticking to a company's particular style and voice is usually the hardest part of the job.
Artisan Talent Tip: To protect themselves and get proper compensation for their work and skills, many designers recommend a series of milestones and payments. For instance, a partnership of New York designers might bill 30% of the final fee on completion of the prototype, 30% on completion of the first draft, and 40% after two rounds of changes. Only after the invoices are paid are the final files provided to the client.
Creative director work is extremely stressful—you are responsible for bringing projects together as well as setting the direction and tone for them. In order to do this well, you'll be relying on a team of people underneath you to perform to the best of their ability. How can you do your best to motivate these people? Here are some good tips for keeping your creative team on track:
Artisan Talent Tip: A good contract protects the freelance graphic artist by setting out the work to be done, the schedule of work to be delivered, and the schedule of payments to be made. A graphic designer should have a standard contract available for clients to sign, and should not do any work without a signed contract. You should also include a clause reserving the right to display a copy of the completed work as part of your portfolio.
Artisan Talent Tip: Larger organizations seek graphic designers to develop visual styles that will permeate every aspect of the company's work. Freelance graphic designers seeking New York design jobs, or jobs in other sophisticated markets, may be asked to demonstrate proficiency with corporate identity work.