The Craft of an Established Graphic Designer

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What is the artistic talent of a successful graphic designer?

The Craft of an Established Graphic Designer

A well-established and experienced freelance graphic artist should be able to initiate creative concepts on his or her own. Besides being technically proficient, he or she needs to translate clients' needs into a successful design format. A freelance graphic artist should be aware of and understand different trends and “looks” in design and be able to alter them for different contexts. Showing talent at art-directing photographers, retouchers, and illustrators is also key.

   

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Jerry Mayo