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A wonderful way to build your reputation as a freelance Web developer is to build sites for people "on spec." On spec means you do not get paid. But these free jobs offer priceless experience and will most likely lead to paying jobs later on.
The more samples of your work featured on the Internet, the better your chances of landing high-paying jobs later in your freelance career. Try to choose a variety of businesses to work for. You want to show your versatility as a developer so that future employers will see your creative flexibility.