Beyond Technique

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What else does a creative director need to know besides the technical aspects of a project?

Beyond Technique

The talents of good creative directors reach beyond the realm of technical know-how in an advertising setting. Beyond dealing with how to get a job up and running, a creative director be in tune with his or her creative team. This means displaying good managerial skills. The ability to handle various creative viewpoints is vital to the success of a client's project.

   

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Jennifer Mathes, Ph.D.