Yes, You Need a Proofreader

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Do I need a proofreader?

Yes, You Need a Proofreader

You've been over every word three times. You've spell-checked it, read it aloud, read it backward. That's great. You still need a proofreader.

The world of advertising is rife with horror stories of what happens when copy is not proofread before going live before the public. Here are just two examples:

  • A giant billboard over a major Boston highway informed car buyers with bad credit, "YOUR APPROVED!"
  • An ad in Your Prom magazine that directed readers not to the client's prom-dress site, but to a child porn site.

   

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