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Yes, You Need a Proofreader

You've been over every word three times. You've spell-checked it, read it aloud, read it backward. That's great. You still need a proofreader. The world of advertising is rife with horror stories of what happens when copy is not proofread before going live before the public. Here are just two examples:
  • A giant billboard over a major Boston highway informed car buyers with bad credit, "YOUR APPROVED!"
  • An ad in Your Prom magazine that directed readers not to the client's prom-dress site, but to a child porn site.

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