Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
Yes, You Need a Proofreader
You've been over every word three times. You've spell-checked it, read it aloud, read it backward. That's great. You still need a proofreader.
The world of advertising is rife with horror stories of what happens when copy is not proofread before going live before the public. Here are just two examples:
A giant billboard over a major Boston highway informed car buyers with bad credit, "YOUR APPROVED!"
An ad in Your Prom magazine that directed readers not to the client's prom-dress site, but to a child porn site.
Save Tip
Tip Rating
Comments
Nobody has commented on this tip yet. Be the first.