A Freelance Art Director's Career

If you're a good designer who's picked up some knowledge of advertising and marketing, and want to ramp your freelance career up a notch, consider seeking positions as an art director.

You'll need to know the nitty-gritty, such as how to meet technical requirements and work with vendors, as well as the big picture, including understanding the agency and client strategy. You'll need to be able to dream up stunning visual ideas and present them to non-designers in language they'll understand.