The Lure of Inexpensive Freelancers

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The kid next door can use Photoshop. Why should I pay a pro?

The Lure of Inexpensive Freelancers

When your organization has limited money for marketing, it's natural to ask "How can I get this done more cheaply?" With design work, though, it's true that you get what you pay for.

Sure, your brother's kid might be able to put up a Web site. Will it sell your product? Will it target the people most likely to buy from you? Will it stand as a professional, appealing representation of your organization? If you just need your customers to be able to find your phone number and directions to your store, the inexepnsive solution may be OK.



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Patricia Walters-Fischer