Artisan Talent Tip: When you work on Web design jobs, you are working to please not only your client, but the users of your client's site. It's helpful to know as much as you can about that audience as you begin designing a site for them. For example, who is the target market and what kind of demographic information is available about them? (For instance, a site appealing to men in their 50s will have a different look from one appealing to women in their 20s.)
If you're looking for freelance graphic work, one exciting area that you can focus on is logo creation. This specialized field requires a good ear as well as a good eye. Successful graphic designers know how to listen to a client to find out what they are looking for—and then deliver something amazing that exceeds expectations.
Many designers think that for a logo to be great it has to be complex, but many of the best are very simple. The logo needs to communicate with the viewer, and the graphic designer's job is to marry that concept with the direction the company wants to go with the look. This can be more difficult than people think. Truth is—it takes a lot of practice.
The good news is that the more logos you do, the more information and experience you will have. You may want to create logos for charities as a way of practicing. Once you have a portfolio together of sample logos, it will be far easier to sell your work as a freelance designer.
Artisan Talent Tip: If you're serious about a freelance Web design career, you want clients who are serious about their Web sites. Many of the prospective clients out there are people who want the cheapest possible product, and don't have a good understanding of how much a quality designer can help their sites.
If you work for yourself, chances are you already know that freelance design jobs can be challenging to find. Having some tools to help raise your visibility can be very helpful. Business cards are an important thing to have, and if you're a designer, you'll want to make sure that they look sharp. People will be evaluating your skills as they look at the card, so take the time to make them shine.
The same thing applies to your web presence. Whether you have a full website or just a blog, make sure that it's visually pleasing and represents your style and abilities. If you opt for an online portfolio, display only your very best work.
One tool that designers often overlook is their biography. If you aren't a writer, you may want to hire one to make sure that it reads well. Be sure to include a bit about your design philosophy and background. Some people limit the biography to schooling and job history, but that doesn't tell a potential client much about who you are as a designer.
Artisan Talent Tip: At the mockup stage, it's easy to add features, switch elements, and even redo the whole look of the product. These changes get a lot more difficult when you're working with the real product. A team of Chicago designers might use a standard contract that includes at least one round of alterations at the mockup stage, to emphasize to the client that now is the time to change one's mind.
If you're one of the many freelance artists out there looking for work, try to approach the search in an organized, methodical way. First, register with any talent agencies that represent your career field. Next, attend some networking events in the area to see if you can make any connections. Make sure you bring plenty of business cards and pass them out to everyone you meet. This is actually a good practice in general—you never know when someone is looking for a designer.
Another way to find clients is to utilize freelance job boards. It may take a little time to sift through the ones out there, but when you connect with a good one, it can bring you a lot of work. You may also want to join your local chamber of commerce and any industry-related groups in the area. This can be a great way to expand your reach and meet new people. With freelance work, you can often find clients just by asking around, so the more connections you make, the better your chances are of finding work.
Artisan Talent Tip: To protect themselves and get proper compensation for their work and skills, many designers recommend a series of milestones and payments. For instance, a partnership of New York designers might bill 30% of the final fee on completion of the prototype, 30% on completion of the first draft, and 40% after two rounds of changes. Only after the invoices are paid are the final files provided to the client.
Freelance copy editors need to be able to understand the tone and voice that a company uses in order to fine-tune copy. Developing an editorial eye for this can take time. As a freelancer, you'll need to be able to switch this skill over from one client to another and make sure that you can stay on track with multiple projects. If you have more than one thing going, keep a set of notes for each client to remind yourself of any important points.
As a freelancer, you may find yourself working for a company as a contractor from time to time. In this case, you won't have to multitask in the same way, but you'll need to learn the style and voice of the company so that you can edit copy to their specifications. Learning and sticking to a company's particular style and voice is usually the hardest part of the job.
Artisan Talent Tip: A good contract protects the freelance graphic artist by setting out the work to be done, the schedule of work to be delivered, and the schedule of payments to be made. A graphic designer should have a standard contract available for clients to sign, and should not do any work without a signed contract. You should also include a clause reserving the right to display a copy of the completed work as part of your portfolio.
Artisan Talent Tip: Larger organizations seek graphic designers to develop visual styles that will permeate every aspect of the company's work. Freelance graphic designers seeking New York design jobs, or jobs in other sophisticated markets, may be asked to demonstrate proficiency with corporate identity work.