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Freelance Design Tips

Read these 290 Freelance Design Tips in 16 categories ranging from Art & Creative Directors to Working with Freelancers. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Freelance Design tips and hundreds of other topics. Become a Guru or Become an Advertiser.

Know Your Users

Artisan Talent Tip: When you work on Web design jobs, you are working to please not only your client, but the users of your client's site. It's helpful to know as much as you can about that audience as you begin designing a site for them. For example, who is the target market and what kind of demographic information is available about them? (For instance, a site appealing to men in their 50s will have a different look from one appealing to women in their 20s.)

Continuing Ed For Web Designers

If you're working freelance, web design jobs tend to be varied. This means you'll need to have a larger skill set than people who are doing the same tasks every day at a corporate job. Being equipped to handle the needs of your client is part of the package. The question is, how do you stay on top of the latest trends?

There are several ways to keep up with things in the field. Here are a few to try:

  • Webinars. Webinars provide online training in a wide range of subjects. This is an attractive option, since you can do it from the comfort of home.
  • Classes. Traditional coursework is another way to learn more as a designer. This is an especially good choice if the subject matter is complex.
  • Industry groups. Joining industry groups can help you keep abreast of the latest news in your field, which gives you an idea of what you need to brush up on.
  • Self-study. Learning new techniques from books may be an option if you enjoy self-directed study.

Finding Web Design Jobs

Artisan Talent Tip: If you're serious about a freelance Web design career, you want clients who are serious about their Web sites. Many of the prospective clients out there are people who want the cheapest possible product, and don't have a good understanding of how much a quality designer can help their sites.

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Graphic Designers: The Difficult Client

If you are going to be a freelance graphic artist, eventually you will encounter a difficult client. Having a plan in place to deal with this type of person can really help minimize aggravation and conflict. Here are some great tips for keeping things cool:

  • Recognize the warning signs. If you are getting multiple voicemails with last-minute details or unreasonable time-frame requests in the beginning, pay attention to this and try and head things off at the pass before the situation worsens.
  • Realize that the situation is temporary. Even if a client is being impossible, eventually the project will come to an end. Keep that in mind.
  • Prepare yourself for interaction. Make sure that before you talk to the client, you have the project specs in front of you so that you can refer to them if needed.
  • Build in a set amount of revisions for your projects. A client that can endlessly revise your work can be a real problem. Set a certain amount of revisions and then charge for those that go over.
  • Avoid losing your temper. This can be hard to do, but even if the client is totally off-base in his requests, losing your temper is unprofessional. Take deep breaths. Work out before your meeting. Do what you need to do to keep your cool.

Mockups and Prototypes

Artisan Talent Tip: At the mockup stage, it's easy to add features, switch elements, and even redo the whole look of the product. These changes get a lot more difficult when you're working with the real product. A team of Chicago designers might use a standard contract that includes at least one round of alterations at the mockup stage, to emphasize to the client that now is the time to change one's mind.

Career Re-Entry

Going back to work after a break can be a difficult thing. If you have taken time off to do something like raise children or care for a parent, it can be hard to know how to get back into the workforce. This is especially true if it has been a while since you held a full-time job. If you are looking for freelance positions at a corporation, you may want to sign on with a talent agency.

Talent agencies can help match you with a job that you are qualified for, but that isn't all they are good for. If your resume needs a little help or you aren't quite sure what to say during an interview, the people who work at the agency can help you prepare for these things. Ultimately, a career agent can help you feel more ready to get back to work after some time off. It's nice to have someone who is invested in finding you a new job—besides yourself!

Getting Paid for Graphic Design Work

Artisan Talent Tip: To protect themselves and get proper compensation for their work and skills, many designers recommend a series of milestones and payments. For instance, a partnership of New York designers might bill 30% of the final fee on completion of the prototype, 30% on completion of the first draft, and 40% after two rounds of changes. Only after the invoices are paid are the final files provided to the client.

Marketing: Specialize and Conquer

If you're in the marketing field, you already know how competitive it is. But do you know what to concentrate on so that you can get ahead? If you're thinking about doing any freelance marketing, you need to find something that will help you edge out the competition. One way to do this is to specialize in a field that's in demand. Things such as product development, research, and digital strategy are all areas that give the savvy marketing professional a chance to get ahead. Here are a few ideas:

  • Product development is closely tied to brand management, an arena that marketers can focus on almost exclusively. If you decide to go this route, you may wind up consulting with various companies as they develop and launch new products.
  • Research is another area where marketers can get a foothold. If you have a knack for numbers, this may be a good spot to concentrate on.
  • Digital strategy is all about how to position things on the web. Marketing professionals with good Internet skills might find this a good match.

Elements of a Freelance Design Contract

Artisan Talent Tip: A good contract protects the freelance graphic artist by setting out the work to be done, the schedule of work to be delivered, and the schedule of payments to be made. A graphic designer should have a standard contract available for clients to sign, and should not do any work without a signed contract. You should also include a clause reserving the right to display a copy of the completed work as part of your portfolio.

Corporate Identity

Artisan Talent Tip: Larger organizations seek graphic designers to develop visual styles that will permeate every aspect of the company's work. Freelance graphic designers seeking New York design jobs, or jobs in other sophisticated markets, may be asked to demonstrate proficiency with corporate identity work.





 
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