Artisan Talent Tip: When you work on Web design jobs, you are working to please not only your client, but the users of your client's site. It's helpful to know as much as you can about that audience as you begin designing a site for them. For example, who is the target market and what kind of demographic information is available about them? (For instance, a site appealing to men in their 50s will have a different look from one appealing to women in their 20s.)
Moving from a corporate job into a freelance design position can be a major adjustment. Some people have no problem making the change, but others find it takes a while to structure things so that they make the most of their time and energy. Here are some great tips for a smooth transition:
Artisan Talent Tip: If you're serious about a freelance Web design career, you want clients who are serious about their Web sites. Many of the prospective clients out there are people who want the cheapest possible product, and don't have a good understanding of how much a quality designer can help their sites.
If you're one of the many freelance artists out there looking for work, try to approach the search in an organized, methodical way. First, register with any talent agencies that represent your career field. Next, attend some networking events in the area to see if you can make any connections. Make sure you bring plenty of business cards and pass them out to everyone you meet. This is actually a good practice in general—you never know when someone is looking for a designer.
Another way to find clients is to utilize freelance job boards. It may take a little time to sift through the ones out there, but when you connect with a good one, it can bring you a lot of work. You may also want to join your local chamber of commerce and any industry-related groups in the area. This can be a great way to expand your reach and meet new people. With freelance work, you can often find clients just by asking around, so the more connections you make, the better your chances are of finding work.
Artisan Talent Tip: At the mockup stage, it's easy to add features, switch elements, and even redo the whole look of the product. These changes get a lot more difficult when you're working with the real product. A team of Chicago designers might use a standard contract that includes at least one round of alterations at the mockup stage, to emphasize to the client that now is the time to change one's mind.
Are you curious about what it takes to become a social media manager? This type of position is up-and-coming, and marketing professionals everywhere are brushing up on their knowledge of tools such as Twitter and Facebook. Although social media jobs vary, many of them require some or all of the following skills:
Artisan Talent Tip: To protect themselves and get proper compensation for their work and skills, many designers recommend a series of milestones and payments. For instance, a partnership of New York designers might bill 30% of the final fee on completion of the prototype, 30% on completion of the first draft, and 40% after two rounds of changes. Only after the invoices are paid are the final files provided to the client.
Are you interested in becoming a freelance creative professional? Before you make the leap into a freelance lifestyle, make sure this type of career path is a match for your skill set. Ask yourself some hard questions so you can evaluate whether you will enjoy this type of work.
Here are some things to consider:
Artisan Talent Tip: A good contract protects the freelance graphic artist by setting out the work to be done, the schedule of work to be delivered, and the schedule of payments to be made. A graphic designer should have a standard contract available for clients to sign, and should not do any work without a signed contract. You should also include a clause reserving the right to display a copy of the completed work as part of your portfolio.
Artisan Talent Tip: Larger organizations seek graphic designers to develop visual styles that will permeate every aspect of the company's work. Freelance graphic designers seeking New York design jobs, or jobs in other sophisticated markets, may be asked to demonstrate proficiency with corporate identity work.