The Job of an Art Director
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The Job of an Art Director
In the world of advertising, the art director is the person responsible for the graphic design and creative positioning of an advertisement or campaign. This person is in charge of the ad agency's production department. Not only does the art director need to be savvy about technical aspects of putting together a campaign, he or she also has to stay on top of the latest trends in advertising to make sure the agency maintains an edge over the competition.
A good art director must have excellent managerial skills, as he or she often works with large teams of artists, photographers, writers and Web designers on any given project.
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| Susan Sayour |
