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As a creative manager, even if you don't have a design background you may find yourself evaluating portfolios from designers, artists and art directors. Of course you can follow the time-honored "I know what I like" method, but it may be helpful to be a little more systematic.
Start by identifying the key skills needed to do the job you want done. Maybe you want an art director with experience in consumer products and print, or an artist with strong figure-drawing skills and experience working with technical printing requirements. Then ask yourself:
|Jennifer Mathes, Ph.D.|